MILAN LUXURY RESEARCH CENTER

Milan Outdoor Luxury Research Center: Guvet's Bold Leap into Global Elegance

A New Chapter in Guvet's Global Journey
On October 4, Guvet unveiled its Milan Outdoor Luxury Research Center, marking a milestone in the brand’s global expansion. As the third international hub, the center strengthens Guvet's position in high-end outdoor luxury by fostering collaborations with world-class fabric suppliers, designers, and retailers in Milan, the heart of global fashion.

Strengthening Global Ties: Guvet's Milan Outdoor Luxury Research Center

Guvet celebrated a historic milestone with the official opening of its Milan Outdoor Luxury Research Center. The ribbon-cutting ceremony, a highlight of the event, was graced by Mario Boselli, Chairman of the Milan Fashion Chamber of Commerce, Maura Basili, President of the Italian Buyers Association, and distinguished designer Milena Motta. Guvet's founder, Wu Kunming, and CEO, Zhang Chuangui, joined these luminaries to inaugurate the center, symbolizing a deepened commitment to innovation and global collaboration.

This new hub aims to forge stronger partnerships with Europe’s top designers, fabric suppliers, and buyers, propelling Guvet's vision of integrating premium materials like Flying Goose Down with Italian cashmere. The launch underscores Milan’s status as the epicenter of high-end outdoor luxury and highlights Guvet's role in shaping the future of this sector.

The global fashion community applauded Guvet's efforts, with Mario Boselli emphasizing the center as a bridge for cultural and industrial exchange. Guests were introduced to Guvet's latest collection, which blends cutting-edge technology with refined craftsmanship, further solidifying the brand’s reputation as a trailblazer in luxury outerwear.

Redefining Luxury: Guvet's Collaboration with Milena Motta

At the Milan Outdoor Luxury Research Center launch, Guvet unveiled its latest luxury outdoor apparel collection, created in collaboration with renowned designer Milena Motta, formerly of Loro Piana. This groundbreaking series combines Guvet's proprietary Flying Goose Down with Loro Piana's premium cashmere fabrics, showcasing the perfect blend of warmth, breathability, and elegance.

The event also marked a significant milestone as Guvet CEO Zhang Chuangui signed an official partnership contract with Motta, solidifying their shared commitment to innovation and quality. Speaking at the event, Motta praised Guvet's dedication to craftsmanship and its forward-thinking approach, which align seamlessly with her design philosophy.

This collection embodies Guvet's vision of "the integration of cashmere and down," combining top-tier materials and technologies to craft garments that are not only functional but also exude refined sophistication. Guests were impressed by the collection's sleek cuts, luxurious textures, and advanced performance features, setting a new standard in outdoor luxury fashion.

The Future is Guvet
As the Milan Outdoor Luxury Research Center solidifies Guvet's presence on the global stage, the brand’s commitment to quality, craftsmanship, and cultural integration promises to reshape the luxury landscape. From Milan to the world, Guvet is setting new standards in refined outdoor apparel.